世界著名汽车品牌 Logo 设计变迁史

Logo 是一个品牌的图形标志,对汽车而言,Logo 被赋予更多的意义,奔驰让人想到成熟与富有,而 Aston Martin 则代表张扬,世界著名汽车厂商在 Logo 的设计中倾注了大量心血,他们的 Logo 都经历过一个漫长的变迁史,本文介绍22个著名汽车品牌的 Logo 变迁。

01. Alfa Romeo

instantShift - Brand Logo Evolution Of Automobile Groups

Alfa Romeo,意大利车商,1906 年创立于法国。

02. Aston Martin

instantShift - Brand Logo Evolution Of Automobile Groups

Aston Martin 是英国一家高档跑车厂家,1913年由 Lionel Martin 与 Robert Bamford 创建。

03. Audi

instantShift - Brand Logo Evolution Of Automobile Groups

德国车商,1899年创建。四个圆圈最初代表后来组成奥迪集团的四家公司。

04. BMW

instantShift - Brand Logo Evolution Of Automobile Groups

BMW 最早是一家飞机制造公司,据说 Logo 的颜色来自巴伐利亚国旗,也有说与飞行员在飞机上所看到的白与蓝色彩有关。我更喜欢1954那个版本,有谁说过,Logo 是不该用渐变色的。

05. Buick

 

instantShift - Brand Logo Evolution Of Automobile Groups

成立于1903年的别克汽车公司,后来成为全球最大的汽车制造商通用。这个 Logo 的变迁实在太乱了。

06. Cadillac

instantShift - Brand Logo Evolution Of Automobile Groups

卡迪拉克的新 Logo 是1998年才确立下来,最终推出是200年,Logo 的设计本着“艺术与科技”的思想。

07. Chrysler

instantShift - Brand Logo Evolution Of Automobile Groups

The Company was formed by Walter Percy Chrysler on June 6, 1925, with the remaining assets of Maxwell Motor Company. The original Chrysler logo, which vanished after 1954 from all but 1955-1956 Windsors, C300s, and 300Bs with manual transmissions*, and reappeared in 1994, is a rendition of a wax seal complete with ribbon affixed at the lower right. The thunderbolts above and below the name are actually “Z”s, a tribute to the prototype built before Chrysler took over Maxwell, which took the name “Zeder” from chief engineer Fred Zeder. (At the time, Chrysler was trying to keep development of the new car and his involvement in it a secret, probably still upset about the loss of the car that was supposed to be the first Chrysler. This car design was sold to Billy Durant as a liquidated asset in the Willys-Overland bankruptcy; Durant eventually built this car under the Flint name.)

Starting in the 1980s, Chrysler adopted “modernistic” logos in print materials and on some car nameplates. During the “rebirth” of Chrysler in the late 1990s, the Chrysler “seal” logo was installed in wings. After Cerberus bought Chrysler, Trevor Creed was let loose on the traditional pentastar. Shortly after the Fiat takeover, Chrysler trademarked another new logo, based on a modernized wing design. [Read More..]

In 2009, Chrysler redesigned it’s logo for their adorn cars, The look is sleeker and clearly more modern than the previous winged logo, which incorporated the old Chrysler seal. The new one has an almost Aston-esque (Aston Martin) vibe to it, featuring “Chrysler” embossed in a blue emblem centered between the outstretched wing.





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